SEO & PPC
SEO (Search Engine Optimisation) is the methodology website developers use to improve website search results. So why is this important for schools? Increasing competition in the education sector means that schools and colleges need to think more like businesses and attract the right sort of visitors from new students and parents to stakeholders and business partners.
Our experienced team of website developers are experts in SEO, implementing the latest technological advances to benefit your school’s search results. We provide our SEO services for schools with an existing website. Alternatively we implement a full SEO service on all of our new websites. The biggest area of work for the SEO team is to build a content strategy with your school or college so that the content of your website is as relevant and up to date as possible.
PPC (Pay Per Click) advertising through the likes of Google or Facebook offers a slightly different method of gaining more search traffic. PPC works by your school or college paying the advertiser (eg. Google) a fee when a visitor clicks on your advert and goes through to your website. You don’t pay for them to display your advert, just for the ‘click-throughs’ which means you are only paying for visitors that want to visit your website. This targeted method of advertising is rapidly becoming a popular marketing method due to its easily measurable Return On Investment. Possible uses for Pay Per Click might include advertising for:
- School or college open days
- Community events
- School performances
- Paid-for services – gymnasium or room hire, part time courses, evening classes etc.
- Recruitment advertising
