Why a school, academy or college needs a website

By 9th September 2011Home, News, School Marketing, School Websites

In these days of extreme competition and closures, it is important that your school, academy or college has a website of its own. Schools benefit from a website in many ways but mainly as a promotional tool of the school’s services, news and facilities. Websites can take the place of more costly traditional marketing media and a regularly updated website that has quality content adds credibility and builds a positive image of the school. A website also provides an avenue for an interactive information exchange between the school and its students, parents and other visitors.

A website is also a venue for hands-on learning for students outside normal school hours. Many schools, academies and colleges have online learning material that students can access at any time.

A school website can be started with a minimal investment. Some recurring costs include domain registration, hosting services and website administration – but Design For Schools ensures that every website we build has a very simple administration system (and user manual) for controlling the content of the website.

Schools should prepare their website so that it is well designed, attractive, easy to navigate, highly usable, has good content and is full of relevant information. The website should have enough functionality and should be capable of retaining visitors.

The website should have a professional touch and showcase the institution brand to people, especially parents and guardians. Today’s parents, or guardians, need information as fast as possible so that they can organise and plan their year around school holidays and other developments. If a school has an updated website then they can get information about term dates, school hours, uniform policy, school trips, etc as soon as the school makes it available.

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